My research interests focus on international marketing
and on the influence
of culture in several dimensions of consumer behaviour
and companies’ activities.
Publications
Papers
Pinho, J. & Soares, A. (2011) Examining the Technology Acceptance Model
in the Adoption of Social Networks, Journal of Research in Interactive Marketing, 5 (2/3): 116-129.
Simões, C. & Soares, A.,
(2010) Applying to higher
education: Information sources and choice factors, Studies in Higher
Education, 35 (4): 371-389.
Nielsen, C., Soares,
A., & Machado, C. (2010) The Cultural Metaphor Revisited: Exploring
Dimensions, Complexities and Paradoxes through the Portuguese Fado, International Journal of Cross Cultural
Management, (special issue: Multiple views for
enhanced understandings in Cross-Cultural Management) 9(3):
289–308.
Soares,
A., Farhangmehr, M. e Shoham, A. (2007), Hofstede’s
dimensions of culture in international
marketing studies, Journal
of Business Research, 60, 277–284
Thesis/Dissertations
Soares, A. (2004), "The influence
of culture on consumers: Exploratory and risk taking behaviour, Tese de Doutoramento em Ciências
Empresariais, área de conhecimento de Marketing e Gestão Estratégica,
Escola de Economia e Gestão, Universidade do Minho
Soares, A., (1997), Marketing directo - Um estudo sobre novas formas de
comprar - Dissertação para a obtenção do grau de mestre em Gestão sob a
orientação da Professora Doutora Minoo Farhangmehr, Escola de Economia e Gestão, Universidade
do Minho
Presentations in Conferences /Seminars
Malheiro, A., Farhangmeher,
M. and Soares, A (2011), Ethical
Consumer behavior: Can critical incidents make a difference? 10 International Congress of the International
Association on Public and Nonprofit Marketing, Porto 15-18 Junho
Pinho, J., Soares,
A. (2011), Examining the technology acceptance model in the adoption of
social networks, 10 International Congress of the International Association
on Public and Nonprofit Marketing, Porto 15-18 Junho
Ferreira, M., Soares,
A. e Eiriz, V. (2010), The impact of markets
on the entry mode choice: A study of SMEs internationalization, 9th International Business and Economy
Conference 2010, Praga
Soares, A. Ferreira. M. (2010),
The Relevance Of Market-Related Determinants On SMEs Entry Mode Strategies,
EMAC, Copenhaga
Soares, A
(2010), Going global: the role of international marketeers’
competencies; 9th International Congress Marketing Trends,
Venice
Malheiro, A., Farhangmehr,
M. e Soares, A. (2010), Ethical consumerism:
to believe or to behave? A view from Portugal; The 16th
International Symposium on Ethics, Business and Society, Barcelona, Maio;
Malheiro, A., Farhangmehr,
M. e Soares, A. (2010) Consumers’ ethical behaviour: From what they think to what they do, GiRA 2010 International Conference, Setembro
Malheiro, A., Farhangmehr,
M. e Soares, A. (2010) A ética
no Marketing é também um desafio?,
XX Jornadas Luso-Espanholas
de Gestão Científica, Fevereiro
Malheiro, A., Farhangmehr,
M. e Soares, A. (2010), Towards a better
understanding of ethical consumption, 9th international congress of the
International Association on Public and Nonprofit Marketing, Junho
Soares,
A. (2009) “What are the Essential
Competencies for International Marketers? An Exploratory Study, Vrontis, D., Weber, Y, Kaufmann, R. and Tarba, S. (eds), Managerial and
Entrepreneurial Developments in the Mediterranean Area, EuroMed
Press: Cyprus (ISBN: 978-9963-634-76-7).
Ferreira, M.; Eiriz, V. and Soares, A. (2009) “Determinants of the entry mode choice: A study of SMEs
internationalization”. Iberian International Business Conference, Açores, 2009
Simões,
C. and Soares, A. (2009), Applying to Higher Education:
Information Sources and Choice Factors, Fourth International Conference on
Higher Education Marketing, (ICHEM) Guimarães.
Soares,
A. and Simões, C. (2009),
Information sources in Higher Education, CD-Rom
Proceedings of the European Marketing Academy Conference, Nantes.
Soares,
A. and Simões, C. (2009), Applying to Higher Education: The Role
of Information Sources, CD-Rom Proceedings of
the 14th Biennial WMC
World Marketing Congress, Oslo.
Malheiro, A., Farhangmehr, M.
and Soares, A. (2009), The influence of culture in consumers’ ethical
and socially responsible behaviour, CD-Rom Proceedings of 8th International Congress Marketing
Trends Paris, January, 16-17.
Soares, A. and Simões, C.
(2009), Recruiting
Higher Education Students: Information Sources and Choice Factors, CD-Rom Proceedings of 8th International Congress
Marketing Trends Paris.
Soares, A., Soares,
A., Farhangmehr, M. and Ruvio, A. (2007),
Exploratory Behavior: A Portuguese And British Study, ACR Conference, Novembro 2007, Memphis,
Soares, A., Farhangmehr,
M. e Shoham, A. (2005), To standardize or not
standardize International Marketing: Is it still a question? CD-rom Proceedings of the Twelfth Biennial WMC,
Muenster, Germany, 6-9 Julho
Soares, A. Farhangmehr,
M. e Shoham, A. (2005), Conceptualising
and Operationalising culture for marketing
studies: The use of Hofstede's dimensions, CD-rom Proceedings of the The
third Royal Bank International Research Seminar, John Molson School of
Business, Montreal, 22-24 September
Soares, A., Farhangmehr,
M. e Shoham, A. (2004), "Culture's
influence on consumers: Risk taking and Exploratory behaviour",
3rd IBEC Conference, San Francisco, CD rom proceedings, Janeiro
Farhangmehr, M., Soares,
A. e Malheiro, A. (2003), "Understanding
Consumer's Ethical Perceptions and their Influence on Purchase Intention:
An Exploratory Study", AMS Annual Conference, Washington DC, Maio
Malheiro, A; Farhangmehr,
M. e Soares, A. (2002), Understanding
consumers' ethical perceptions and their influence on purchase intention;
CD Rom Proceedings - 31st EMAC Conference Marketing in a changing world -
Scope, Opportunities and challenges, Braga
Soares, A. e Farhangmehr,
M. (2001), Culture's influence on international marketing: Some
research propositions. CD ROM Proceedings - 30th EMAC Conference Rethinking
European Marketing. Bergen
Malheiro, A., Farhangmehr,
M. e Soares, A. (2001), Consumers' Ethical
Perceptions: an exploratory study. IV Forum
Internacional sobre Las Ciencias, las Tecnicas y el Arte Aplicadas al Marketing (Best papers Proceedings), Universidade Complutense
de Madrid, Madrid
Soares, A. e Farhangmehr M.
(2000), How does culture influence consumer behaviour in International Marketing? A Literature Review, In Enrique
Ortega, Ladislao Gonzalez e Enrique Pérez (Eds), Ponencias Académicas
(Actas do III Forum Internacional sobre Las Ciencias, las Tecnicas y el
Arte Aplicadas al Marketing): 225-234. Madrid: Facultad
de CC. EE., Universidad Complutense
de Madrid
Soares, Ana Maria e Farhangmehr, M. (2000),
O consumidor e a globalização: um olhar sobre a literatura, In Minoo Farhangmehr (ed.),
Actas do I Seminário Marketing Estratégico e Planeamento: 75-87. Braga: Universidade
do Minho
Farhangmehr, M e Soares, A. (1998),
Um estudo sobre a compra à distância, Actas da ENANPAD 98, 22º Congresso da
ANPAD, Foz do Iguaçu, Brasil
Working Papers
Soares, A, Farhangmehr, M. e Shoham, A (2003), "To standardize
or not standardize international
marketing: is it still a question?",
Documento de trabalho nº 3/2003, Braga: Universidade do Minho, NEGE
Soares, A., Farhangmehr, M. e Shoham, A. (2003), "Culture's
influence on consumer behaviour: Risk taking and Exploratory behaviour", Documento de trabalho nº 4/2003,
Braga: Universidade do Minho, NEGE
Farhangmehr, M. e A. Soares (1997),
Marketing directo e venda à distância: Caracterização e enquadramento
legal, Série Documentos de Trabalho, DT. Nº 11/97 - GAP, Escola de Economia
e Gestão, Universidade do Minho
Other Publications
Soares, A. e Farhangmehr, M. (1999), O
consumidor e a compra à distância Marketeer,
Junho, nº 36, 68-72
Farhangmehr, M. e Soares, A. (1998),
Marketing directo: Uma nova atitude de marketing, Revista das XV Jornadas
de Gestão de Empresas da Universidade do Minho, Licenciatura em Gestão de
Empresas, p. 16-18, Abril
Other Presentations in
Conferences/Seminars
Soares, A. (2005) Culture and Doing Business in Portugal, First International
Business Week, 1-8 Abril, Universidade
do Minho
Soares, A., Farhangmehr,
M. e Shoham, A. (2003) "Culture's
influence on consumer behaviour: Risk taking and
Exploratory behaviour", paper presented at
32nd EMAC Conference (Poster Session), Glasgow, Maio.
Malheiro,
A., Farhangmehr, M. e Soares, A. (2003) "Consumers' ethical perceptions and their influence on purchase intention: a qualitative analysis", 32nd EMAC Conference (Poster Session), Glasgow, Maio
Soares, A. (2001) A cross-cultural study of perceived risk and risk
reduction strategies,
Research seminars of the marketing and strategic management group,
Escola de Economia e Gestão, Universidade do Minho, 23 de Janeiro
Soares, A. (1997) Comportamento de venda à distância, Seminário
sobre Marketing Directo - organizado pelos CTT Correios de Portugal,
Associação Industrial do Minho, 25 de Novembro
Soares, A. (1996) Marketing Directo: Um estudo sobre novas formas de
comprar, I Seminário de Marketing da Universidade do Minho, Escola de
Economia e Gestão, Universidade do Minho, 8 de Março
Organization of International
Scientific Meetings
Member of the Organizing Comittee
Member of the 31st EMAC Conference - Marketing in a Changing World -
Scope, Opportunities and Challenges -European Marketing Academy, in the Schol of Economics and Management - University of
Minho, May 2002.
Member of the Organizing Comittee
of the 'VI Congresso Internacional de
Marketing Público e Não
Lucrativo', Associación
Internacional de Marketing Público
y No Lucrativo, in the School of Economics and
Management, University of Minho, June of 2007
Membership of Scientific
Organizations
EMAC - European Marketing Academy
AMS - American Marketing Society
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